Privacy policy

Last updated: 6 October 2026

This Privacy Policy sets out how we collect, use and protect your personal information when you visit our website, make a purchase or get in touch with us. We handle your information in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

The data controller responsible for your personal information is ABD AUTOMATES LIMITED, a company registered in England and Wales (company number 17001768), trading as AbdChoice. Our registered office is at Flat 32, Material Store House, 24 Pressing Lane, Hayes, UB3 1DR, United Kingdom.

If you have any questions about your data or this policy, contact us at help@abdchoice.com or on +44 7577211561.

2. Information We Collect

Depending on how you use our website, we may collect:

Contact and delivery details: your name, email address, phone number, billing address and delivery address.
Order and transaction details: the items you buy, return or cancel, your order history, and payment status and confirmation. Our payment providers handle card details, and we do not see or store your full card number.
Account details: your email address and preferences, if you create an account.
Communications: the messages you send us and our replies.
Device and usage information: your IP address, browser and device type, the pages you view, how you arrived at our site and how you use it, collected through cookies and similar technologies.
Marketing preferences: whether you have subscribed to our emails.

We collect this information directly from you, automatically from your device when you use our website, and from our service providers (such as our store platform, payment providers and carriers) where they help us process your order. You need to provide the details we require to deliver your order, as they are necessary to complete your purchase.

3. How and Why We Use Your Information

We must have a lawful basis for using your personal information. The table below shows what we use it for and the basis we rely on.

Purpose	Lawful basis
To process and deliver your orders, take payment, handle returns, refunds and cancellations, and keep you updated	Performance of our contract with you
To provide customer support and respond to your enquiries and complaints	Performance of our contract with you, and our legitimate interests in helping our customers
To manage your account, if you create one	Performance of our contract with you
To prevent fraud, keep our website and payments secure and protect our business	Our legitimate interests in keeping our business and customers safe
To understand how our website is used, and to improve our website, products and services	Our legitimate interests, or your consent where cookies require it
To send marketing emails, such as offers and new products	Your consent, which you can withdraw at any time
To measure the results of our advertising and show you relevant adverts on Google, YouTube and Pinterest, using advertising cookies	Your consent
To keep accounting and tax records, and to comply with the law or respond to lawful requests from authorities	Legal obligation
To establish, exercise or defend legal claims	Our legitimate interests

Where we rely on legitimate interests, we weigh them against your rights and interests. You can ask us for more information about how we do this using the contact details above.

4. Who We Share Your Information With

We share your information only where it is needed to run our business and serve you, with:

Our store platform: Shopify hosts our online store and processes information about how you use it.
Payment providers: such as Shop Pay and the other payment processors behind the payment methods shown at checkout, to take payment and detect fraud.
Fulfilment partners, suppliers and delivery carriers: to prepare, ship and deliver your order and handle returns. We share only what is needed, such as your name, delivery address, phone number, email address and order details.
Order tracking provider: Track123, to show you the status of your delivery.
Google and Pinterest: through the Google & YouTube app and the Pinterest tag, to measure website activity and advertising performance and to show relevant adverts, where you have consented to the relevant cookies. Google and Pinterest use this information under their own privacy notices (see the Google Privacy Policy and the Pinterest Privacy Policy).
Email and customer support providers: to send order emails and, where you have subscribed, marketing emails.
Professional advisers and authorities: accountants, lawyers, regulators, law enforcement or courts, where the law requires it or it is needed to protect our rights.
A buyer or successor: if our business is sold or restructured, your information may be transferred as part of that transaction.

We do not sell your personal information. To find out how Shopify handles personal information, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

5. Transfers Outside the United Kingdom

Some of our service providers, fulfilment partners and carriers are based outside the United Kingdom, including in Asia and the United States. This means your personal information, such as the details needed to deliver your order, may be sent to and processed in countries whose data protection laws differ from those in the UK.

Where this happens, we protect your information with a safeguard recognised under UK law, such as UK adequacy regulations (including the UK-US data bridge for certified providers), the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. Where a transfer is necessary to carry out our contract with you, for example to deliver the goods you have ordered, we may rely on that necessity if no other safeguard applies. You can contact us for more information about the safeguards for a particular transfer.

6. Cookies and Similar Technologies

We use cookies and similar technologies on our website. They fall into these types:

Strictly necessary cookies: needed for the website to work, such as keeping items in your basket, completing checkout and keeping the site secure. These do not require consent.
Analytics cookies: help us understand how visitors use our website, for example which pages are viewed, so we can improve it.
Advertising and marketing cookies: used by us and our advertising partners (Google, including YouTube, and Pinterest) to show relevant adverts and measure how they perform.

When you first visit our website, we show a cookie banner. We will not set advertising cookies, or analytics cookies that need your consent, until you agree. You can accept, decline or change your choices at any time using the cookie settings on our website, and you can also block or delete cookies in your browser settings. Blocking some cookies may affect how parts of the website work.

7. Marketing

If you subscribe to our emails, we will send you offers and news about our products. You can unsubscribe at any time using the link in any email or by contacting us. We will still send you essential service messages about your orders, such as order confirmations and delivery updates.

8. How Long We Keep Your Information

Order, payment and accounting records: 6 years, to meet tax and accounting rules.
Customer support messages: up to 2 years after the matter is closed.
Marketing details: until you unsubscribe or withdraw your consent.
Account information: until you ask us to close your account.
Cookie and analytics data: for the lifetime of the relevant cookie, which is shown in our cookie settings.

When we no longer need information, we delete or anonymise it. We may keep some information for longer where the law requires it or to deal with a legal claim.

9. Your Rights

Under UK data protection law, you have the right to:

Access the personal information we hold about you;
Correct information that is inaccurate or incomplete;
Erase your information in certain circumstances;
Restrict how we use your information in certain circumstances;
Object to processing based on legitimate interests and to direct marketing;
Data portability: receive certain information in a portable format;
Withdraw your consent at any time where we rely on it, without affecting what we did before you withdrew.

To use any of these rights, email help@abdchoice.com. We may ask you to verify your identity first. We normally reply within one month, and we may extend that by up to two further months if your request is complex, in which case we will tell you. There is normally no charge. These rights are not absolute and some exceptions apply.

10. Complaints

We would like the chance to put things right, so if you have a concern or complaint about how we handle your personal information, please contact us first at help@abdchoice.com, marking your message “Data protection complaint”. We will acknowledge your complaint within 30 days, aim to reply much sooner, investigate it and let you know the outcome.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO): ico.org.uk, helpline 0303 123 1113.

11. Automated Decisions

We do not make decisions about you based solely on automated processing that have a legal or similarly significant effect on you. Our payment providers may use automated checks to detect fraud, and you can ask for a person to review any payment decision you disagree with.

12. Security

We use appropriate technical and organisational measures to protect your personal information, and our checkout is protected by an encrypted connection. No online system is completely secure, so we cannot guarantee absolute security, and we recommend that you do not send sensitive information, such as full card numbers, by email.

13. Children

If you are under 18, you may use our website and place an order only with the involvement and consent of a parent or guardian, as set out in our Terms of Service. We take particular care when handling children’s personal information. If you are a parent or guardian and have concerns about personal information a child has provided to us, please contact us so we can review the circumstances and take appropriate action in line with applicable data protection law.

14. Third-Party Links

Our website may link to other websites. We do not control them and are not responsible for their privacy practices, so please read their privacy notices.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version is always on this page, showing its last-updated date. If we make a significant change, we will take reasonable steps to let you know.